TRAINING	LONG CYCLE	A LA CARTE
BEHAVIOURAL	- The role of the sales function - Sales management - Leading a sales team - Time management - Holding efficient field meetings - The development of "customer culture" at all levels of the company
TECHNICAL	- Sales techniques - Ensuring and consolidating the loyalty of your customers - Mastering the financial aspects of sales - Preparing an action plan for sales - Controlling and evaluating activity: ratios, cost analysis, ABC method etc.	- Negotiating with major account customers - Strategic marketing - Using the Internet to sell and to ensure customer loyalty - Setting up an e-commerce and e -business strategy