1. A simple and structured approach
The methodological approach lies on 3 main tools: analysis
of customers needs in term of services; diagnosis of the firm's
service potential; a document of scenario for implementation
of service, giving an organisational work plan.
2. a new operational concept
The project has developed the notion of « service potential »,
which is the starting point of the methodological approach. The “service
potential” of a firm is a list of possible service provisions
the firm can implement, regarding its activity and strategy.
With this first analysis-concept, the methodological approach
takes into account the specific situation of the firm and assess
its « maturity » regarding services provisions introduction.
